iHERITAGE will create an innovation-driven growth process involving a wide range of stakeholders from 6 Mediterranean countries through an integrated approach which will promote cross-border technological transfer, Living Labs, industry-academia collaboration, creation of spin offs and new products using the latest ICT echnologies (AR/VR/MR), for the enhancement of the level of interpretation of Mediterranean UNESCO cultural heritage and maximisation of the commercialisation of research results.